Eblex required a BBQ app that could tell users the location of their nearest butcher, locations near by to have a BBQ, beef and lamb recipes, a weather forecast element and a tips section on how best to BBQ.
The iBBQ iPhone App was released in early June of 2010 and to this date has had more than 93,000 downloads. It also hit a high by ranking #1 in the free lifestyle section and number 8 over all in the iTunes store.